Literacy + Coding + EQ + Math = Balanced Growth
Learning begins with curiosity and confidence.
Scratch + Robotics unlock innovation in kids.
Academics, emotional growth & future skills.
Speak & Code Juku (SCJ) is a future-focused learning program and brand owned by SEELS Co., Ltd. in Japan, a social enterprise dedicated to empowering teachers, children, and communities through education and technology.
SCJ brings together strong teachers, proven pedagogy, and responsible AI support to give children a solid foundation in literacy, math, coding, and emotional intelligence— all within one coherent, future-ready learning pathway.
The result is a 4-in-1 pathway that integrates complementary skill areas into a single, coherent experience. Instead of juggling multiple centers and schedules, families receive one carefully designed program that brings together:
Children learn to express how they feel, listen to others, and handle simple social situations in English. EQ-based activities build self-awareness, empathy, and confidence in speaking.
Using Montessori materials and Jolly Phonics, SCJ builds sound–symbol awareness, decoding skills, spelling, and early writing so children can read with understanding, not just memorize.
Through structured Scratch and Python lessons, learners design animations, games, and projects that sharpen logic, creativity, and digital confidence in a safe environment.
Abacus training builds concentration, number sense, and mental calculation speed, supporting school math and developing grit through consistent practice.
A key difference of Speak & Code Juku (SCJ) is how we use AI and digital technology responsibly to strengthen learning outcomes while keeping teachers at the center of the classroom.
What AI & Digital Tools Do
What AI & Digital Tools Do NOT Do
Speak & Code Juku follows a teacher-led instructional model supported by carefully governed digital tools. All teaching, tutoring, coaching, and assessment are conducted by qualified human educators.
The organization operates an internally managed, program-specific language model designed exclusively to assist teachers with lesson preparation, practice design, and progress organization. Learners do not engage in unsupervised interaction with digital systems, and all use aligns with child-protection, data-privacy, and school governance standards.
SEELS Co., Ltd. (Japan)
SEELS Co., Ltd. in Japan owns and develops the Speak & Code Juku brand and curriculum. It is part of the wider SEELS Teachers Academy ecosystem, founded to uplift teachers and communities through high-quality training and social-enterprise schools.
SEELS PH (Philippines)
SEELS PH serves as the exclusive local distributor and operator of Speak & Code Juku in the Philippines. It is responsible for bringing the SCJ model to life in Philippine communities.
This governance structure protects the quality of the program while allowing it to adapt to local needs.
Schools, institutions, and education partners choose Speak & Code Juku (SCJ) not just for its curriculum, but for its governance structure, teacher-centered design, and responsible use of AI and digital tools.
Strong Governance & Quality Control
Teacher-Led, AI-Supported Implementation
Low Risk for Schools & Institutions
Partnership-Ready & Scalable
Speak & Code Juku operates as a social enterprise, not just a commercial learning center. A key part of the model is a simple but powerful commitment:
This means that when families enrol in premium locations, they are also helping:
As Speak & Code Juku grows, SEELS is preparing a White Label Access & Training Agreement (WLATA) pathway for highly trained educators and aligned partners.
Who Can Qualify?
A key condition of WLATA is that teachers and key academic coordinators must be graduates of SEELS programs, ensuring that the educational DNA of Speak & Code Juku is preserved as it scales.
What WLATA Partners May Do
In this way, SCJ can grow through carefully selected partners, while maintaining its identity as a mission-driven, quality-first program.
SEELS also welcomes CSR partnerships with companies and foundations who want to link innovation, inclusion, and education.
Robotics & Coding for High-End Schools
Through collaboration with partners such as Walnut Education, SEELS can design 5-day robotics and coding hackathons for premium and high-end schools. These events:
CSR-Driven Community Deployments
The same hackathon framework can be adapted for CSR-driven deployments in less privileged communities, public schools, or LGU partner sites.
For every high-visibility event in a premium campus, SEELS encourages partners to consider a parallel or follow-up program in a community that needs it most.
Since 2011, SEELS Co., Ltd. stands at the forefront of educational innovation and social impact, serving as the founding organization behind Speak & Code Juku. With deep roots in social enterprise and a proven track record in inclusive education, SEELS is committed to empowering learners, educators, and communities through transformative, future-ready programs. Our mission goes beyond training; we build bridges between technology, opportunity, and social good — shaping not just professionals, but agents of change.
SEELS Co., Ltd. — Company Profile
Business Registration (Tokyo Legal Affairs Bureau)
Date of Registration: May 18, 2011
Company Registration Number: 0111-01-059947
Paid Capital: 8,050,000 Yen
CEO: Rosalie Kitahara
Representative Director: Santoyo Cesar Victolero
Board Members: Solo Director
Registered Business Address: Japan 120-0035 Tokyo Adachi-ku Senju Nakaicho 29-21 Kojima Bldg. 302
